Art Gleams From Louis Vuitton
When it comes to the fact that luxury brands and art are stepping closer towards each other in the recent ten years, Louis Vuitton definitely is one of the most important pushing hands. From its cooperation with Stephen Sprouse, Takashi Muradami and Richard Prince to create new handbag collections, to its art gallery at its head flagship boutique’s top floor in the Champs-Elysées, Paris, and to its founding of Louis Vuitton Foundation for Creation with its art gallery at the Jardin d’Acclimatation, Louis Vuitton is walking at the forefront on the way of combining contemporary art into luxury brands.
Indeed, more and more luxury brands are on the way of crossover, therefore Yves stresses twice that Louis Vuitton has given the artists full control, which other brands can’t promise. It is truth that as a brand with such vivid iconic image, whether the art works can intensify the brand’s identity is secondary (as long as the artists agree, like the cooperation with Takashi Muradami, whose impact comes out to be far beyond LV’s expectation) and the key is the cultural and creative elements contained in art. “We are not meant to ‘promote’ or ‘support’ art, but in the hope of finding inspiration from their inter-influence.” Agree, nowadays it is unnecessary for art and luxury brands to fight with each other to decide who is better, a win-win situation is the best for collaboration.
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