Louis Vuitton Luxury Culture Affect China - ReplicaEstore.us

When the luxury brands like Louis Vuitton face china market, they have to choose to cut prices under the global economy crisis. Therefore, the endless hope of china market is the main problem for LVs price adjustments.

First, the construction of the consumers is different. The actual consumer group of Louis Vuitton has a big difference from that in Europe country. In Europe country the main consumer group of the fashion luxury is basely consumers at the age of more than 40. But in china, the consumers are younger. Big scale is from 18 to 50, small scale is from 30 to 50, and the group at the age from 18 to 39 is the main group for fashion consumption. Such a character means that if the LVs want to sell product to those Chinese rich people of bigger age then they are making mistake. What’s more, Chinese consumer income and consumer is not directly related. The rich are not possible to stronger than middle class in consuming power. Because china is in the period of pursuing fashion, in which pursuing fashion is the main character for Chinese fashion market. Under such a background there will be a group who just has 3000 a month but will use several months’ income to buy Louis Vuitton. This means that the fashion luxury marketing can’t be the same as that in foreign country. Too high, there will be no consumers; too low, there will be no fashion luxury. Therefore, cutting price a little becomes the necessary choice for Louis Vuitton to expand their market sale volumes.

Second, china is a market in which the copycatting is everywhere. The reason why there are so many copycatting products is that the general income level of Chinese consumer is not high. Not everyone can afford to the luxury, even there will be some consumers who can scrimp and save to get an original Louis Vuitton there still be more people who cannot afford to the expensive LVs. The group taking up 1% of Chinese pyramid is not large enough, and then the real fashion luxury consumer group is the 10% or 20% of the Chinese pyramid. This leads that if the fashion luxury want to get a large scale of market it will be hard. The fact that many consumers buy copycatting products shows that these people emphasize the brand and logo, but they can’t afford to it.  It also shows that LVs set the target in china too high. The price adjustment is a way to make more people buy original products not copycatting products.

Third, the tax and market plan let the fashion products in china mainland higher than those in Hong Kong by 20% or 30%. In these years many luxury brands entered china market with a high price, they want to keep high benefits and high-end brand image with high price. But this results that many consumers in china mainland go to buy in America and Europe countries or Hong Kong. Louis Vuittons should shorten the price difference between the mainland and Hong Kong to lift the shopping desire and form their shopping habits. This is a way to get long-term benefits, for china is still a country with a big population.

Fourth, the affection of the financial crisis leads the Europe and America country market depressive. In order to go through this global winter, choosing a new market like china is not a bad choice. Because china has a large consumer space, especially china is a larger secondary or third line market and the consumer group becoming rich there is pursuing the life quality. Therefore, by price adjustment, LVs can slowly deep into china market, knowing the most scale and value group in china.

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To Buy Louis Vuitton Is Easy, But To Use Is Hard

How many people in Hangzhou using Louis Vuitton? It’s said that only an exclusive store of Louis Vuitton in Hangcheng has a sale volume of 200 million to 300 million.

It’s usual that the suitcase and shoe of LV just have a repair time of six months, and the exclusive store doesn’t offer washing service. After six months, if the LV bag need maintain or repair, then you have to pay for it. The charge of the exclusive store is very expensive. If a wallet wants to change a piece of leather, then the base price is about one thousand Yuan. This is really hard to choose.

Some days ago, the consumer Mrs. Xu was troubled by the LV slippers worthy of 13 thousand. She said last summer she bought a slipper in Hangzhou building. After a year, a pin in the heel of the shoe became loose, so she sent it to a shoe repair shop in the Tanghe road. Because repairing in the Louis Vuitton Shoppe is too expensive and the time may be very long. Mrs. Xu thought there was not any problem to add a pin in the heel of the shoe. But when the shoe master made the pin into the heel, the shoe heel ruptured.

Mrs. Xu argued the master to compensate five thousand, but when the craftsman heard a pair of shoe like that was worthy of 13 thousand he was angry, for if he knew such a pair of shoes was so dear he wouldn’t repair it. He thought Mrs. Xu was cheating him, so he didn’t agree to compensate.

This accident shocked the consumer association in Gongshu district, which tried to adjust but not succeed. This Mrs. Xu may have to go to the court just for this pair of Louis Vuitton slippers.

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The fact is always more complex than you think   why Louis Vuitton and Other Brands cut prices by 7% as a group?- ReplicaEstore.us

Yesterday, the reporter telephoned to china commerce market operation department, and a leader said, “we haven’t heard the luxury tax will be reduced. The words of Jiang leader haven’t put on newspaper, so I’m not convenient to say anything. In this complex war between policy and commerce, the industry people think the volume of luxury tax won’t be too large, about 10%.”

The wind vane of the luxury Louis Vuitton recently reduced its retail price with a large scale in china mainland market; the volume is between 2% and 7%. Other front line brands such as Gucci, Ferragamo, Fendi and Dior also reduce price. And this is the first time for the luxury brands to reduce prices as a group.

“LV tries to cut its prices is for the order from commerce department.” Ou Yangkun, the CEO of the world luxury association, said to our newspaper, “china is planning to reduce some parts of luxury tax. At present, reducing tax has been handled to the related departments. It’s predicted that the plan will come out the end of this year or will begin to put next year.”

This news is confirmed by the vice-manager of china commerce department. “China will cut the tax of luxuries and make-up to encourage the consumers to buy these goods in our country not foreign country.” However, Louis Vuitton explained to the public that they did this for the change of the euro exchange rate.

A day in 2008 July, the CEO of the luxury association in china district Ou Yangkun and the representative of Louis Vuitton Company came out in a small meeting. “The discussion topic is the consumer tax and input tax of some parts of luxuries.” Ou Yangkun told some details of the meeting, “if china reduce the input tax of luxuries, can LV immediately adjust the prices in mainland to equal to the foreign markets?”

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Seung-heon Song Get Rid Of The Gentle Image For Louis Vuitton

Half naked, Seung-heon Song shows his beautiful muscles.

Seung-heon Song presents the violent sexy.

Seung-heon Song is in fashion magazine.

Yesterday, Seung-heon Song gets rid of gentle image to show violent sexy in the fashon magazine W. the six beautiful muscles make his female fans crazy.

In this drawing, Seung-heon Song was shot for the top brand  Louis Vuitton male clothes and bags in 09 autumn and winter series which is the first time for him to shot fashion clothes drawing. A related guy said, “LV always appreciates the confidence and taste of males, and Seung-heon Song has certainly done it.”

This drawing will appear first in the September piece of W magazine, at that time, the main fashion magazines in Taiwan and Singapore can enjoy this.

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The Advertisements In Fashion Magazines Reduce A Large Scale   This Get Internet Media’s Rejection

The advertisement pages in the famous fashion magazine Vogue had reduced by 36%-42%. By July 21, the advertisement income of this magazine has fallen by 26% while compared with the same period in 2008. Just in two years ago, Vogue magazine had more than 727 pages for advertisements. The sister magazine of Vogue W was much worse, with a falling of 41%. Advertisement income of Elle and Harper’s BAZAAR had a fallen scale of more than 20%.

WebObserve MartsExpress.com  report   news in august 18, it’s reported by the foreign media that every autumn was the hot season for fashion magazines and the pages of the advertisements would be many. But the magazines in this September have been thinner.

And the reason may be the depressive situation of economy and advertisement industry. Just as The Wall Street Journal reported, fashion companies depended on magazine advertisement and now began to try internet promotions, such as by Twitter and You Tube. Louis Vuitton has more than 27000 fans in Twitter; the advertisement of Audrey for Tautou also appeared in You Tube.

The advertisement trace company TNS Media Intelligence which is under the flag of the biggest advertisement enterprise WPP found that the clothes marketing cost in internet had increased. Louis Vuitton company spent about 286 thousand dollars on digital advertisement in 2008, which was two time of the 107 thousand dollars in 2007. Diane Von Furstenberg last year put 43 thousand dollars on internet advertisements.

Although the marketing cost in internet is not many at present, but it keep expanding. And now the data is just for online brand advertisement, other types of internet advertisements is not included such as searching advertisement and video advertisement.
The fashion magazines have already noticed their weaknesses, so they try to reform their websites to expand the marketing volume in internet business, in hopes of getting luxury advertisements. However, no matter what they still have to accept the fact that the magazine advertisements are reduced.

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The Seventh Evening of the Seventh Moon   Louis Vuitton Gives You A Red Lover Festival

Are you worried about the present for her? In order to celebrate this, Louis Vuitton puts on its red series products before the eve of The Seventh Evening of the Seventh Moon. The charming and exquisite love wallet and the luxurious and fashion love watch are full of your love.

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Louis Vuitton, as the favorite taste for women, put on this series of products as full love.

Limited love wallet is very meaningful. It’s so cute and exquisite that you must very expect to see it.

Wallet, key lock and package bag are very fashion and suitable in this environment. So they are the first choices for you.

Compared with the fitting in heart shape, the red color is the most direct choice to deliver you emotions.

Besides these luxurious fittings, the bag is still the symbol for taste and status. Therefore, if you want to deliver you emotion with a luxury, this type of luxury bag is your first choice.

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Louis Vuitton x Kanye West Fashion Shoes Are Sold In Global World

The cooperation fashion shoes by Louis Vuitton and Kanye West is always getting attentions now it began to sell in global LV flagship stores since July 1.

The first series of Louis Vuitton x Kanye West is low boot shoe type with different leather to match chamois to create different feelings. The special character of this shoe is the shim added in heelpiece. It adds some height to the low boot and also offers more protection to add comfort.

This type of shoe has three types of colors, such as white, black and red, at the price of 870. If you are fashion guys you cannot miss this shoe, which is the most fashion sports shoes in this autumn and winter.

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See How Do The Japanese Buy The LOUIS VUITTON?

Why we are so crazy? Why the LOUIS VUITTON will be like this just for an ocean’s distance? I really cannot understand.
How to pretend to be always while shopping in LOUIS VUITTON shops?

The answer: before you go, you must make up you shining with jewelry or diamond. And the people you go with should be a bald man without false hair, who a fat man with many gold rings full in his fingers, at least one finger of two rings. In addition, his neck should be short and fatter than his head, with a big gold chain of two pound or more. And he must walk in not straight line, so you cannot see the bones of him, when he walks faster he just like shivers. And he will say in Hong Kong or Taiwan tone:”daring, today we buy several tons of LOUIS VUITTON, ok?”

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Louis Vuitton Cooperates With Fashion Brand To Put On Fashion Shoes

Lead: if you are fond of Hiphop, you will be familiar with the name Kanye West. To our surprise, after the doodle series, Louis Vuitton now combine with the street style again to put on Sneakers which is designed by Kanye West. This new is as big as the first time to hear of the launch of Matthew Williamson. And now the design in this series is divided into three parts: The Dons, The Jaspers and Mr. Hudson, with a strong sense of street style. And the remarkable design of Louis Vuitton logo and the bootlace add more luxury sense to the shoes.

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Gucci Put On Gucci Icon-Temporary

The creative director of Gucci Frida Giannini puts on a kind of pop-up shop, which will open in the coolest place in the world. This shop will stay in SOHO district in New York and then go to others place for staying for several weeks, and these places are London, Paris, Berlin and Tokyo.

The pop-up shop will invite eighteen shoes designers among whom sixteen are male shoe designers and two are female shoe designers. It’s the first time for Gucci to cooperate with DJ Mark Ronson to design a middle-sex sports shoe.

Mark Ronson told the reporter, “I am a crazy collector of sport shoes. I will spend lots of time on collecting for so I hope I can make use that these sports shoes can have values both in aesthetics and collection.”

Frida Giannini use the classical GG pattern of Gucci and the famous red green veins in the design of the sports shoes and this will also affect the design of pop-up shop.

The court has forbidden the ex-wife and daughter to sell Gucci name to other handbags and other goods brands.

The justice of Federal Judiciary of the United States supported this accusation。 This company accused Jenny and Gemma Gucci invaded Gucci trademark in 2007.

The conclusion on a written judgment of justice is that the accused have violated the value of Gucci trademark. Giving other brands to use make the product line mixed. And they also make use of Gucci name to imitate the classical colors of Gucci green-red-green.

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Don’t Put Art and Business Game Togather

Not long ago, there was an art show called LV: Louis Vuitton: A Passion for Creation. It’s also a unclear operation, but many local artist in Hong Kong argued about it, and the key problem is that this show is for art or advertise. If it was an advertisement, LV should have invested the base cost budget and the art museum should even get some income to support other art shows or other public art projects. However, Hong Kong travel culture had spent at least 6 million Hong Kong Dollars, so many artists and common people were very unpleasant about this. Because the exhibitions of these dozens of artists as before, the government hadn’t offered more than one hundred thousand. This comparison between them can show the government has spent unfairly in public equipment. They are using public tax to fulfill the rare taste which symbolizes the taste of capitalism.

The combination of UBS business and art, the union of LV art and business, all of these things show the relationship of art and business of this society. Bank can put art in business way, brands can pull commerce in art way, in these relationships, some artists design for luxury brands and create advertisement for them, just as putting advertisements in movie or TV. If you want others to unknown, you don’t to; If you did, you are impossible to escape. However, this is quite common in commerce society, so the combination of art and business cannot get people’s attentions. But this time, using the tax money to play business games in art way is totally ignoring people’s respect to art. UBS, using economy power to put on its own taste and affect art trends, is also commerce games; therefore, in todays society, it’s necessary to avoid problem about commerce affection.

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Hybrid Gene Of Art And Louis Vuitton

explanatory text： From May 22 to august 9, Louis Vuitton: A Passion for Creation will hold in art museum of Hong Kong, the outside wall of which will be covered by the nigh color of Richard Prince. The night color is the fitting work of Richard Prince, and it makes the cover of popular fiction on the canvas to cover the art museum which is the first public art equipment.

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When mixed gene of art and fashion world is popular, the fashion brands think without art fashion will be lack of grace and honor.
From May 22 to August 9, Louis Vuitton: A Passion for Creation will hold in art museum of Hong Kong. It will be divided into three parts; the theme of the first part is LV and art, in which a series of antique suitcases and travel bags of century will show the model travel culture of brand construction. Besides, the revolution Crossover project created by the creative director Marc Jacobs, Stephen Sprouse, Takashi Murakami and Richard Prince is very remarkable. The theme of the second part is Louis Vuitton creative foundation which not only brings the artworks of the modern artist all over the world but also shows the model of Louis Vuitton creative foundation created by Frank Gehry. The third part is named as the seven smarts in Hong Kong; they are Tang Natian, Li Jie, Liang Zhihe, Bai Shuangquan, Zeng Jianhua, Huang Huiyuan and other art fans. Louis Vuitton also makes use of this time to show its capacity to combine art and fashion. From the cooperation of Art Deco artists and the cooperation of Takashi Murakami and Richard Prince in leather design LV is trying its best to the cross area mind. What’s more, since the creative director Marc Jacobs was appointed in 1997 such as kind of cooperation is more and more.

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The Newest Product Of Louis Vuitton—Interesting Art Watch

Louis Vuitton is not just the brand for ladies but also for men. The female Tambour previewed in Hong Kong will be put on market in this Christmas. With a diamond Monogram pattern in the middle of the watch, it’s like a LV diamond drum after color adjustment.

The Tambour series also have two red type designed for Chinese people and they are Tambour Fizzy Heart and Tambour Hologram Monogram, among which the diamond is used the eccentricity design diamond pattern, which is just like the stars in the night sky. The red sky shines with a little fresh light and the time movement is like a light stick streaking the sky.

Even in the red Tambour Hologram Monogram there is a diamond in the position of Bridge Tables which is low-key but not common. You also should pay attentions to the Tambour 18 Croissant ION which will give a green light under the purple light after it was added florescence diamond last year; this year LV mixes several different colors diamond to create surface. Under the common situation you should not see the difference of the two diamonds, but when they shine they will give out different pattern.

And the male Tambour can tell the position when it is pointed to the sun. In the left side of the watch the entire key can turn the change position of the sun stone inside the watch. No matter what country you are or whatever direction, you can know the direction by the point in the two turntables and you just need to let the sun stone to point to the sun.

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Colorful Wild Designer Handbags In Summer

The Black and the white are the regular colors for office ladies. Official dresses leave people strong impression for its apparels, high-heels even handbags, which make men hesitated. The editor recommends several kinds of handbags which not only break the dreary dresses but also can make you more sensitive for fashion sense to bring some unexpected be-loved opportunity for you.
Yellow double-pocket shoulder bags

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Summer sweet color age is coming. The black handbags are out of fashion, and office ladies should have a favorite colorful wild bag. The classical design of double-pocket outside is never out of fashion.

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The Luxury Louis Vuitton Quietly Low Down Its Position To Say Goodbye To Never-lower-price

The luxury always top in the mountain now low down its position

According to the research the reporter finds that the luxury brand Louis Vuitton who is the leader of Never-discount, only increase no lower-price, begins to lower down its prices. And the scale is from watches, clothes, bags, shoes to all products of LV. Not only in Changsha store but also the LV exclusive stores in our country there is a large scale of price adjustment, which is between 2% and 7%. Although the adjustment is not big but the scale of it is large.

Appear as a group

After the price adjustment of LV, Gucci, Dior, Celine and other luxury brands also adjust the prices of their new products in 2009 autumn and winter. And such a situation of price adjustment leaded by LV is the first time.

Louis Vuitton lowers its prices quietly

For the luxury industry, the price adjustment of Louis Vuitton is a bomb in the deep water.
Because after entering into china mainland market it has claimed to no discount and no lower price, and actually it also did it.

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