The Source Of Famous Brands Revenue–Designer Handbags
The Source Of Famous Brands Revenue–Designer Handbags
You may be surprised to see that most fashion brand will earn 50% benefits from fittings, in which the bag is the top one. Especially in the world wide economic slump, the bag of durable, high benefits and no size worry will become the “cash cow” without any doubts.
When people think of famous brands bag, LOUIS VUITTON will the first choice. Although this brand company will hold two seasons of fashion collections, their main benefits are nearly all coming from leather things. And half of the number is the handbag which is designed by the top designer Marc Jacobs and Japan bop artist Chun Shanglong. Speedy and Neverfull have ever lift a storm of lining up to buy.
Although every luxurious brands will consider the distribution of sales volume as a secret, some professors still can confirm that the “cash cow” is the accessories in the detail shops. Take Gucci which started from leather for an example. During the ten years’ control of Tom Ford, Gucci fashion becomes the vane of that industry. However, when talk about the income, the sales volume of handbag and shoes will reach 62% in 2002, and even high enough to 80% in 2004. According to a fan of famous brands Emily’s saying “in fact such a distribution of sales volume is not wrong. When you go around the shop, you will find a Gucci bag of the basic level is about 5000 or 6000, when in the same time a cloth of Gucci can be high to more than ten thousand. For a white-collar, the value of bags is higher than the clothes.” Maybe the best testimony is the accessories designer takes the place of CEO after Tom Ford. Last weekend, a new Gucci golden eagle shop opened, and the display inside the glass is not clothes but a new design “Shanghai Dragon bag for the new shop. Knowing the limited sale number for that day is 200, many fans rushed to come.
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